Insights Analyst

  • Full Time
  • Stellenbosch, Western Cape, South Africa

Capitec Bank Ltd

Insights Analyst

Date: 27-Nov-2019

Location:

Stellenbosch, Western Cape, ZA

Company:
Capitec Bank Ltd

Purpose Statement
  • To provide and analyse relevant marketing insights relating to program and campaign performance in order to drive business and client value
  • To provide client orientated frameworks, research and insights that can be applied in selection, opportunity detection and work prioritisation
  • To integrate reporting and analysis for marketing that can be distributed to business stakeholders
Experience

Min:

  • 3 years’ experience in a similar environment
  • Utilising and managing data and reports used in business decision making
  • Working with external agencies and suppliers, with relevance to marketing insights
  • CRM, customer loyalty and communications

 

Ideal:

  • Proven digital marketing experience within a financial or retail environment
Knowledge

Min:

Knowledge of:

  • CRM strategy
  • Psychology and Behavioural Economics
  •  Data analysis, client profiling and segmentation
  •  Digital marketing and e-commerce
  • Strategic marketing management
  • Campaign management
  • Direct marketing
  •  Internal and external communications

Ideal:

Knowledge of: 

  •  CRM systems and /or CX software (e.g. IMI Mobile, IBM Watson, Microsoft Dynamics)
Qualifications (Minimum)
  • Grade 12 National Certificate / Vocational
  • A relevant tertiary qualification in Marketing
Qualifications (Ideal or Preferred)
  • A relevant post graduate degree in Marketing
Skills
  • Communications Skills
  • Analytical Skills
  • Problem solving skills
  • Attention to Detail
Competencies
  • Achieving Personal Work Goals and Objectives
  • Delivering Results and Meeting Customer Expectations
  • Working with People
Additional Information
  • Clear criminal and credit record

 

Capitec is committed to diversity and, where feasible, all appointments will support the achievement of our employment equity goals


Tagged as: Capitec Bank, South Africa, Stellenbosch, Western Cape