Blue Label Telecoms: Informal Channel Head

Company Blue Label Telecoms
Reference # 015
Published 13/04/2021
Contract Type Permanent
Salary Market Related
Location Sandton, Gauteng, South Africa
At Blue Label Distribution, our brand philosophy is that we can create and distribute anything that is able to be digitised. Our Blu-approved brand is the face of our service offering and is underpinned by a world-class technology platform for both online and offline commerce. With a point of sale network of approximately 150 000 devices, we provide a distribution footprint across all income groups. 85% of our income comes from merchants in the informal sector.
Job Functions Sales
Industries Telecommunications
Develop, grow and maintain the Informal Market to successfully compete within South Africa. Do the requisite analysis, segment the market and gain the relevant insights to develop, maintain and execute on the strategy with the Informal Market. Grow the business profitability of the existing base of merchants and ensure the sales, onboarding and retaining of merchants, including promoting the organization to exisiting and new traders to meet the strategic business objectives. Coordinate with the Product Category Director to suggest enhancements that will drive Informal Market satisfaction (both merchant and Consumer) and increase product penetration and broaden sales opportunities, thereby ensuring suitable products are taken or maintained in market. Implement and develop innovative Informal Market tactical strategies to generate revenue to meet sales and profit targets across the business. Responsible for increasing visibility and equity of the company brands, products and services.

New Business Development, Sales Management and retention
Lead and drive new business opportunities through deliberate research, lead generation and keeping relevant to market trends.
Collaborate across the business to develop feasible Informal Market plans that enable revenue and profit generation.
Focus on growing and developing existing merchants, together with generating new business and additional market penetration.
Responsible for the effective on-boarding of new merchants.
Create business plans for all relevant consumer groups and opportunity for new merchants.
Act as the key interface between the Informal Market Merchant and all relevant divisions within Blue Label Distribution.
Distribution to all internal stakeholders of the final signed merchant agreements and safekeeping of the original merchant agreements as prescribed.
Acquire additional distribution channels which are regional or nationally based where Blue Label Telecoms has either little or no distribution.
Direct strategic national Informal Market planning, roadmap, consumer development through market development and strategies.
Timely & accurate revenue & new business value forecasting.
Responsible for managing P&L accuracy and approval related to his/her portfolio.
Promote and market Blue Label Telecoms Products and Services in addition to the products and services already active in the channel.
Keep abreast of changing markets and other conditions, quickly amending and changing plans to ensure continuous growth and meeting of business objectives.
Conduct competitor analysis across the country with focus on region and report activities to key stakeholders.
Conduct sound and detailed status analysis of existing and new channel partners and/or stores to take corrective action or provide further support to enhance revenue.
Monitor achievements of the assigned targets by channel and immediately acting on low performing outlets through corrective actions.
Co-ordinate channel training needs in line with both Blue Label Telecoms and the channels objectives with the capability specialist, to ensure a consistent and informed sales force.

Sales Marketing and promotions
Manage promotional budgets by segment to ensure optimal service and product performance and ensure profitability within the channel.
Collaborate with Integrated Activity Planning Manager on the approved promotional plans, with specific objectives to ensure seamless execution sales in distribution function.
Develop and execute a postmortem in report format on monthly plans for the Informal Market in line with national plans and compile improvement plans where necessary.
Collaborate in compiling selling stories to ensure correct communication to traders by the sales force of the value proposition.

Report Generation
Complete weekly, monthly, postmortem reporting, and quarterly sales performances and other reports as required.
Complete general and region specific, weekly competitor analysis reports including potential proactive solutions to combat the competitor.
Manage an accurate data base for all assigned channel outlets and regional contacts and update regionally and nationally as required.
Complete input into board packs for the Informal Market.

Work Collaboratively
Build a culture of respect and understanding across the organisation.
Recognise outcomes which resulted from effective collaboration between teams.
Build co-operation and overcome barriers to information sharing, communication and collaboration across the organisation.
Facilitate opportunities to engage and collaborate with external stakeholders to develop joint solutions.
Collaborate with other leaders to deliver a superior end to end consumer experience.

Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained.
Demonstrate consistent application of internal procedures.
Plan and prioritize, demonstrating abilities to manage competing demands.
Demonstrate abilities to anticipate and manage change.
Demonstrate flexibility in balancing achievement of own objectives with abilities to understand and respond to organizational needs.
Continually upskill oneself in terms of the Informal Market around news, ideas, changes in strategies and next steps to own the market.
Live the BLT Values.

Be an effective inspirational leader to facilitate the creation of motivated, accountable, full-service teams who understand and strive to meet the needs of all stakeholders.
Coach, counsel and train digital team, operational managers and staff to apply, support, sustain and develop a continuous improvement culture.
Role model behaviour and motivate team members in line with the Blue Label Telecoms values and ethos.
Guidance of others and active development of self to improve on their technical and communication abilities so that capabilities and deliveries are better understood and thus trusted and applied through the business.
Translates strategy into goals for performance and growth helping to implement organisation-wide goal setting, performance management, and annual operating planning.
Identify the capabilities needed to meet the current and emerging business needs of the organisation. Evaluate current capabilities, identify gaps, and prioritize development activities.


Customer Focus.
Instills Trust.
Situational Adaptability.
Develops Talent.
Cultivates Innovation.
Drives Engagement.
Drives vision and purpose.
Business Insight.
Manages Complexity.
Plans and Aligns.
Communicates Effectively.
Builds Effective Teams.
Ensures Accountability.
Drives Results.
Builds Networks.
Financial Acumen.


Bachelor’s degree in Commerce.
Postgraduate qualification in sales or marketing would be beneficial.


Minimum 10 years’ experience within the Informal Market with the ability to analyse the ecosystem, derive strategy and ensure execution.

Job Closing Date 27/04/2021