Barloworld Automotive & Logistics: Senior Manager I-Marketing & Customer Engagement

Company Barloworld Automotive & Logistics
Reference # #13/04/2021
Published 13/04/2021
Contract Type Permanent
Salary Market Related
Location Johannesburg, Gauteng, South Africa
Core purpose of the role

The core purpose of the role is to develop and execute a marketing and communications strategy and plans in order to build and safeguard the company’s brand reputation in the market and with existing clients. The incumbent will also be responsible for providing expertise and campaign management which will create demand, resulting in lead and revenue generation for Barloworld Logistics

Job Functions Senior Management
Industries Logistics
Key deliverables and outputs

1.Strategy and Budget Management

a.Work closely with the Senior Manager II: Solution Development and Enablement to develop the marketing strategy, message and internal
and external communication campaigns for Barloworld Logistics
b.Translate, execute and manage the marketing and communications strategy for Barloworld Logistics
c.Build a knowledge base of each business unit and functional area’s structure and objectives.
d.Set and manage spend within the marketing and communications budget
e.Responsible for designing, implementing and constantly reviewing an approved internal tender and projects process which speaks to:
i.Quality management
ii.Attention to detail in line with mitigating risk
iii.Meeting client requirements
f.Set strategic approach and requirements (action plan) for all tenders
g.Analyse tender requirements and make recommendations to Manco on the approach based on risk assessments

2.Marketing and external Communications Plans and Campaigns

a.Develop and execute marketing plans for Barloworld Logistics and individual business units to build, maintain and re-affirm the Barloworld
Logistics brand positioning in its target markets, including campaigns, value propositions, positioning, market intelligence, marketing tools
b.Manage digital marketing through the website and social media
c.Build and manage relationships with business media to identify and leverage PR opportunities to maximise exposure
d.Develop PR ideas in conjunction with PR agency and the Executive to ensure thought leadership and frequency and consistency of
corporate articles featuring Barloworld Logistics in appropriate media
e.Crisis manage negative publicity according to the company policy
f.Manage corporate identity
g.Ensure branding of Fleets, corporate wear and buildings are in line with the marketing strategy and quality requirements are met
h.Identify the BU’s needs for marketing material and provide input regarding building of the brands
i.Manage and be the custodian of all marketing collateral e.g. brochures, website, tours, video
j.Facilitate BU and client status update meetings effectively and regularly – resolve and/or escalate issues timeously

3.Client Management (Key Account Plan – KAP) and Business Development

a.Build and maintain client relationships in conjunction with the BU’s
b.Manage client expectations, while developing lasting relationships across business units
c.Continually seeks opportunities to increase customer satisfaction
d.Work closely with colleagues and external consultants to ensure the successful implementation of events and campaigns
e.Engage with relevant bid and tender portals across all sectors, both public and private to ensure maximum representation
f.Lead the bid and tender activity at each stage of individual tender projects, gathering technical information from internal departments in
order to compile and ensure a high-quality bid submission
g.Ensure that a tender bid library of company information and literature is in place in order to analyse performance, identify best practice and
ensure that there is a point of reference to successful and non-successful tenders.
h.Produce documentation in line with specified tender processes such as EOI, RFQ, RFP, RFB’s, etc. submissions and work on any final
presentation documents with selected stakeholders
i.Write and edit high quality winning proposal documents (including producing, coordinating and editing the written content); pre-
qualification documents (focusing on strong fleet management understanding, performance metrics and defining a strong ‘opening position’
to present the business favourably) and capability statements and expression of interest documents (developing a deep knowledge of the
business and its products, services, performance, and capabilities)
j.Develop a suite of management reports to track relevant KPIs such as active bids, lost bids, success potential, areas of interest/concern
k.Ensure that tender submission and bid progress feedback are communicated in the monthly departmental report
l.Ensure clear communication and setting of direction for all internal and external stakeholders in order to finalise tender bid submissions
m.Proof-read material and provide technical and commercial writing skills
n.Ensure the submission of a high quality bid (including production and submission of all required documentation) aligned to the tender
requirements and in compliance with operational, financial, regulatory, reputational and legal business requirements within the tender
deadlines through the specified methods
o.Conduct bid profiling, risk analysis and risk mitigation assessments with internal and external stakeholders for purposes of guiding business
and the Executive team on whether or not to participate in a particular bid

4.Sponsorship and Company Events

a.Define, implement and manage the sponsorship strategy for the group
b.Plan and oversee the organisation of company events to ensure that the appropriate standards are met
c.Build and maintain client relationships in conjunction with the BU’s
d.Ensure compliance with all ethics and governance policies
e.Appropriate record keeping procedures are adhered to

5.Internal communication plans and Campaigns

a.Develop, execute and manage communication plans and campaigns in conjunction with leadership in BUs and functional areas
b.Roll out campaigns and plans to ensure proactive employee communication and education
c.Keep the business well informed of changes within the organisation & general corporate news
d.Co-ordinate activities as required for Barloworld Limited and other divisions
e.Facilitate BU and functional team status update meetings effectively and regularly
f.Deliver engaging, informative, well-organised publications and presentations
g.Monitor, measure and report on the effectiveness of communication campaigns
h.Provide guidance and ensure tactful communication of difficult or sensitive information

6.Ensuring the efficient and effective delivery of Projects

a.Draft, implement and monitor SLA’s with suppliers
b.Brief all marketing and communication jobs and manage production through agency
c.Adhere to appropriate record keeping procedures
d.Consistently review campaign or project deliverables so as to ensure alignment and ensure quality assurance procedures are in place
allowing for continuous improvement and minimise exposure and risk on the project
e.Monthly reporting on key deliverables and outcomes

7.Team leadership and Performance

a.Manage and develop performance and talent of the team in line with company’s Integrated Employee Value philosophy.
b.Coach and mentor employees with the aim of transferring knowledge and driving a culture of continuous improvement

Academic qualifications


•Degree in any business, commerce, marketing or communications related area
•Advanced level MS Office skills (particularly MS Word and MS PowerPoint)


•Post graduate degree in Commerce or Marketing and communication
•Certified to APMP Foundation

Work experience


•7-10 years in marketing and communication services and solutions in a business to business environment
•3-5 years specialist experience managing tender processes
•Broad exposure to internal areas (Risk, Finance, Legal, IT and Operations)
•Broad exposure to legal and corporate governance processes
•2 – 4 years’ experience management experience
•Broad experience in influencing and presenting to Management teams
•3 -5 years broad Supply Chain industry experience


•Exposure to SCM & Logistics industry

Job Closing Date 20/04/2021