AVBOB Mutual Assurance Society: Copywriter








Company AVBOB Mutual Assurance Society
Reference # 136CW01
Published 14/05/2021
Contract Type Permanent
Location Pretoria, Gauteng, South Africa
Introduction
The above-mentioned position is within the Brand and Advertising Department and is
responsible for Conceptualising, writing, proof reading and implementing quality control over
content published across various advertising materials.
Job Functions Administration,Copywriting
Industries Insurance
Specification

ESSENTIAL FUNCTIONS:

• Conceptualising and writing copy for all leaflets, catalogues, internal
promotional materials and internally produced above the line work.
• Conducting research for formulate ideas or support writing.
• Write, edit, rewrite and proof copy for all social media, promotions, brochure
and website.
• Quality control (checking that all advertising communication is truthful and
that it complies with the codes of advertising practice as well as the codes
set out by governing bodies that influences our business.
• Proactively monitor artwork quality, accuracy and consistency.
• Write content plans for social media accounts which we will be developing
for Funeral Branches.
• Write content for direct digital marketing initiatives.
• Updating AVBOB’s website content and refreshing copy on a continuous
basis.
• Assist with the writing of advertorial content written in-house.
• Assist with proof reading “Die Onderling” on a quarterly basis.
• Work closely with the creative team and making sure all copy, concepts and
visuals are aligned.
• Assisting in other aspects of the creative or research processes to create
cohesive, accurate content.





Requirements

QUALIFICATIONS REQUIRED FOR THIS POSITION:

• Relevant tertiary qualification in Business, Marketing, Communication,
Journalism, Art or similar.

REQUIRED KNOWLEDGE AND EXPERIENCE:

• 5 Years’ experience in Copywriting.
• Experience in the Insurance environment.

TECHNICAL AND BEHAVIOURAL COMPETENCIES:

• Conceptualization skills.
• Proof reading.
• Attention to detail.
• Ability to work within tight-deadlines and quick turnarounds.
• Ability to work accurately and provide consistent quality whilst adhering to brand guidelines.
• Excellent team work and time management skills.
• Accurate and consistent completion of timesheets.
• Verbal and written communication skills.

Job Closing Date 21/05/2021